Great to use as-is, or to adapt for your own purposes.
- Sample usability test script
- Recording consent form
- Instructions for Observers
- Hall Monitor’s Guide
We've long believed personas were a valuable design tool. We were initially disheartened by the many failures we'd seen, but now that we've had a chance to study some successes in-depth, we can see teams realizing the promised benefits.
The trick is to not rush into it. Ensuring the organization is at the right place in their user experience maturity is critical. Using a jump-start technique works, but the team needs to follow up with robust research. Finally, keeping the personas alive through frequent discussions, especially around key decisions and trade-off conversations, makes them a valuable design asset.
Prototypes are a great communication tool for fleshing out design ideas, testing assumptions, and gathering real-time feedback from users.
Navigation and search, design, and technology are the three legs of a stool. In the stool sits the content: what your visitors are coming for. Why do we spend all of our time building the stool, then all-but ignore what the stool is built to support?
Take, for example, the web 'management' approach called distributed publishing. The theory was: buy the tool, train people to use it and watch them go.Sound like a familiar scenario? Gerry isn't a fan of devolved publishing models, in case you couldn't tell...
What happened? Each division or department that the publishing tool was distributed to sought to publish to the website with the absolute minimum resource input.
If ever there was a disastrous non-strategy it is distributed publishing. It led to website junkyards full of vanity publishing and out of date garbage.