Jeff Sauro presents his approach to remote user testing, combining tracking and recording tools to great effect. The webinar includes a case study which is a great way to illustrate his approach.
Thursday, 31 May 2012
A nice piece in which Jeff Sauro recounts a study he conducted with users of 59 websites, and quantifies the high cost to the business when users fail in their tasks on a website.
Tuesday, 29 May 2012
A short and well referenced piece that outlines what content strategy is, including a very helpful diagram illustrating the relationships between the various disciplines of website development.
Sara Wachter-Boettcher in conversation on the College Web Editor website, talking about topics her forthcoming book Content Everywhere, and the challenges facing the HE community.
Sunday, 27 May 2012
A great (short) paper which is free to download from UK usability company Foolproof which is making the business case for customer experience management.
A good infographic is immediate and accessible and has a message. Sometimes a relatively complex one. This article presents a range of examples from US colleges - some better than others but all worthy of a look to inspire you one way or another.
While I don't think many in HE really 'get' social media yet - it's still just another way to push stuff out rather than engage - this short article has a few challenges that made me think about why we should be engaging via these newer channels.
I'm reading a very enjoyable book right now - Undercover User Experience Design by Ceynnydd Bowles and James Box. A great quote from it - something I do, but I always enjoy coming across someone expressing something so much better that I can...
Lou Rosenfeld outlines how you can improve your website and keep improving it. It doesn't involve new technology or a new design. It involves your users and your business requirements. And it's wonderfully simple.