Understanding your customers' experience and the impact of your marketing activity (on and offline) should be a priority for 2013. If you're committed to improving the user experience and getting value for money out of your marketing expenditure then plan to measure.
Sunday, 30 December 2012
Monday, 24 December 2012
A couple of articles for those trying to establish a culture of UX within their organisation. 'UX for the masses' blog is written by an in-house UX lead, focusing on the challenges he faces.
Thursday, 20 December 2012
An excellent series of articles by Paul Boag in which he basically outlines what his design agency does (and what most don't) through a sort-of tutorial and fake case study. A great primer on digital strategy development.