Sunday, 31 March 2013
Saturday, 30 March 2013
What's a call to action? It's the reason a web page exists. The thing you want your reader to do next. This presentation provides 20 do's and don'ts, covering a range of graphical and editorial considerations.
Saturday, 23 March 2013
This week I had the pleasure of presenting at a Chartered Institute of Marketing (CIM) conference in Edinburgh. My presentation? "Marketing is dead, long live user experience!" (I didn't get lynched).
Friday, 15 March 2013
Saturday, 9 March 2013
An excellent opinion piece by Leisa Reichelt on the challenges faced by designers. Not tricky design problems though. Organisations, politics, ego and immovable complex processes. Sound familiar?
Leisa Reichelt, a user experience consultant, sells her services and at the same time does a great job of succinctly explaining what a customer journey map is and why it should be important to you.